Yosuzi, creator of the Yosuzi lifestyle brand that celebrates the myths and cultures of South American tribes, grew up in Venezuela spending her childhood surrounded by the “traditional ceremonies, stories, and artisanal crafts of her ancestral Guajiro heritage.” After college at Boston University, she spent a decade of her career as a creative working in fashion, film, and advertising between New York City, Los Angeles, and, finally, London. Inspired by the deep emotional tie to her to her upbringing, she created the Yosuzi brand. Today, we are thrilled to have her hats in store at La Ree Boutique.

The Bidika II Hat and Kaena Bag by Yosuzi  
Paired with the Nili Lotan Theia Blouse and Ancient Greek Thais Slide

In 2014, Yosuzi embarked on an expedition with her mother, Irunu, to reconnect with her family’s Native American heritage. Over several trips to the Guajira Desert in Venezuela. They forged relationships with the local community leaders and craftsmen. These craftsmen hand-weave hats known as ‘Woma.’ These custom hats have been adapted to her customers’ specs. 

The Mila Hat by Yosuzi
Paired with the Michel Klein Derviche and Veronica Beard Flor Sandal

Made from 100% Iraka Palm Straw harvested from the Iraka Palm, the hats are finished with whimsical, handwoven trimmings. 

The Karok hat by Yosuzi
Paired with The Great Railroad Jean and Banner Crew and the ATP Rosa Sandal

Using a diagonal weaving technique unique to the tribe, each hat takes about eight hours to create. The patterns and symbols are representative of the spiritual wisdom of her ancestors. 

The Aleza Hat and Dita Clutch by Yosuzi.
Paired with the Two Dhaka Caftan and Ancient Greek Evia Sandal

We believe that a woman is not completely dressed until she has all the right accessories. With summer right around the corner, hats are a must have. Not sure how to wear hats? Come by the store and play a little. We can help you find the perfect hat for you.

EVENTS

Marla Aaron Trunk Show + Meet Marla! 
When: SATURDAY, April 28, 11am -6pm
Where: La Ree Boutique
What: Get to meet Marla and browse her stunning jewelry while enjoying lite bites and drinks.
RSVP: Call the store 🙂